Britax Media Release


June 2015


Britax Australia would like to reassure its customers that the current child restraint recall is not relating to any of

their car seats.

Britax Australia acknowledge that they do have products that feature the word ‘Maxi’ within their name but that

these are not to be confused with the current Dorel ‘Maxi-Cosi*’ recall.

The Britax Safe-n-Sound Maxi Guard SICT, Maxi Rider AHR and Maxi AHR ** are not being recalled and

consumers can continue to use with confidence.

Britax Safe-n-Sound Child Seat manufacturing processes are the most stringent in Australia delivering a quality

product that can be relied on.

Narenna Bloomfield, Marketing Manager of Britax Australia said, “We want our customers to feel reassured

that our brand is one that they can trust in their day-to-day lives and most importantly in the event of a crash

when it really matters.”

“We have been building Child Seats longer than anyone in Australia. In fact we were first to manufacture and

gain certification for child restraints over 40 years ago which was originally granted by Standards Australia now


“We are also the only Child Seat manufacturer in the Southern Hemisphere with a crash test facility. This testing

facility helps us to innovate, build and validate so that all our products continue to save lives,” said Ms.


Britax Australia’s laboratory operates as one of only four crash-test sleds in Australia, making Britax the only

car seat company in Australia that crash tests its own products for both new product development and quality


If consumers would like further clarification about their Britax Safe-n-Sound ‘Maxi’ branded car seats, Britax

Australia’s customer service team can be contacted on 1300 303 330 or by emailing

* The Maxi‐Cosi trade mark is owned by Maxi Miliaan B.V., The Netherlands and used by Dorel Australia Pty Ltd

** Maxi Guard, Maxi Rider and Maxi trademarks are owned by Britax Childcare Pty Ltd.


For further media enquiries please contact:

Narenna Bloomfield Natasha Vella

Marketing Manager Marketing Coordinator

03 9288 7227 / 0408 360 384 03 9288 7288 / 0425 741 171

About Britax Childcare Pty Ltd

BRITAX manufactures and distributes the largest range of child car seats, strollers, baby carriers and nursery accessories

from Australia’s leading brands. The parent company of Safe‐n‐Sound child restraints and Steelcraft strollers, Britax was

founded Britain in 1939 and has established itself as a trusted juvenile products brand, known for a commitment to

thoughtful, innovative engineering of safe, top‐quality and intuitively designed products. Most of the Britax Australia car

seats range is assembled, packed and distributed from its Sunshine (Victoria) factory employing 130 people.


Julie Williams

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